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3 Easy Steps to a Smarter 2024 Marketing Strategy
It’s time to build a 2024 marketing strategy that can go the distance. Here’s how to map out the road ahead. Readers, let me say that
Let’s Choose the Right Marketing Channels for Your Small Business
As a Libra and a natural peace-maker, impulse decisions are not my strong suit. I like to think through all the angles. But whether it’s
How to Create a Digital Footprint for Your Small Business
When was the last time you picked up your phone to research something about a business? For me, it was about five minutes ago. I
Why Event Sponsorships Work for Small Businesses
I started doing community theater when I was in the sixth grade. (This is probably unsurprising to anyone who knows me, as I’m prone to
3 Ways to Make Your Small Business’s Email Campaigns Better
I have a secret to tell you. I don’t read all of my emails. I honestly don’t even come close to it. At my best,
3 Budget-Friendly Marketing Strategies for 2023
Here’s something I took to heart in 2022 (AKA the year I came back from parental leave and became a full-time working mom). With so many priorities
How to Get your Giveaway Right the First Time
Giveaways seem simple. You choose a good prize, share it with your audience, and let the entries flood in. Without thinking it through, however,
Hudson Valley Social Media Advertising 101
Social media advertising can feel like a big leap for small business owners. You might be really comfortable with tried-and-true advertising channels like print and
An Easy, Effective Post-Publication Plan for Your Sponsored Article
Most weekends this summer, you’ll have found me in my happy place—out in the greenhouse pruning and trellising our tomatoes, showering them with care and attention so they
How to Use Branded Content to Drive Interest in Your Business
As Chronogram Media’s branded content editor, I spend a lot of my time thinking about how branded content (AKA sponsored digital and print articles) can
Chronogram’s Three Rules for Great Ad Design
Scout’s honor: When was the last time you actually looked at an ad that wasn’t your business’s? Like, really looked at one—not just registered that
4 Ways to Promote an Event on a Tight Timeline
Spring in the Hudson Valley feels especially triumphant this year, am I right? The air outside my house is electric with it. The tulips, cherry
