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Hudson Valley Social Media Advertising 101
For small businesses, social media advertising can feel like a leap. Maybe you’re old-school and feel comfortable with tried-and-true print and radio advertisements. Or you
An Easy, Effective Post-Publication Plan for Your Sponsored Article
Most weekends this summer, you’ll have found me in my happy place—out in the greenhouse pruning and trellising our tomatoes, showering them with care and attention so they
How to Use Native Content to Drive Interest in Your Business
As Chronogram Media’s native content editor, I spend a lot of time thinking about how native content (AKA sponsored digital and print articles) can achieve
Chronogram’s Three Rules for Great Ad Design
Scout’s honor: When was the last time you actually looked at an ad that wasn’t your business’s? Like, really looked at one—not just registered that
4 Ways to Promote an Event on a Tight Timeline
Spring in the Hudson Valley feels especially triumphant this year, am I right? The air outside my house is electric with it. The tulips, cherry
The Great QR Code Comeback
Do you remember the moment when you realized QR codes were making their triumphant comeback? I certainly do. It was at a brewery sometime in
3 Creative Ways to Market Your Small Business Beyond Ads
In today’s saturated media landscape, there’s just so much for people to read, listen to, watch, and experience. To cut through all that noise, small
Let’s Choose the Right Social Media Platform for Your Business
Love it or hate it, social media is here to stay. As of 2021, 96% of small businesses say they use social media in their
Your Chronogrammies Strategy: Owned, Earned, and Paid Media
A New Year brings certain traditions to mind—like a fresh start, and resolutions. For Chronogram Media it means the launch of the Chronogrammies, Chronogram‘s annual
Collaborative Marketing: An opportunity for the small business economy
My holiday dinners, and likely yours as well, are a collaborative effort. Each person brings a dish that plays to their strengths, whether that’s turkey,
How to Get your Giveaway Right the First Time
Have you ever entered a giveaway or a sweepstakes that has promised an enticing prize? Giveaways seem simple. You choose a good prize, share it
How to Create a Digital Footprint for Your Small Business
When was the last time you picked up your phone to research something about a business? For me, it was five minutes ago. I wanted
