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Why Event Sponsorships Work for Small Businesses
I started doing community theater when I was in the sixth grade. (This is probably unsurprising to anyone who knows me, as I’m prone to
3 Ways to Make Your Small Business’s Email Campaigns Better
I have a secret to tell you. I don’t read all of my emails. I honestly don’t even come close to it. At my best,
3 Budget-Friendly Marketing Strategies for 2023
Here’s something I took to heart in 2022 (AKA the year I came back from parental leave and became a full-time working mom). With so many priorities
How to Get your Giveaway Right the First Time
Giveaways seem simple. You choose a good prize, share it with your audience, and let the entries flood in. Without thinking it through, however,
Hudson Valley Social Media Advertising 101
For small businesses, social media advertising can feel like a leap. Maybe you’re old-school and feel comfortable with tried-and-true print and radio advertisements. Or you
An Easy, Effective Post-Publication Plan for Your Sponsored Article
Most weekends this summer, you’ll have found me in my happy place—out in the greenhouse pruning and trellising our tomatoes, showering them with care and attention so they
How to Use Native Content to Drive Interest in Your Business
As Chronogram Media’s native content editor, I spend a lot of time thinking about how native content (AKA sponsored digital and print articles) can achieve
Chronogram’s Three Rules for Great Ad Design
Scout’s honor: When was the last time you actually looked at an ad that wasn’t your business’s? Like, really looked at one—not just registered that
4 Ways to Promote an Event on a Tight Timeline
Spring in the Hudson Valley feels especially triumphant this year, am I right? The air outside my house is electric with it. The tulips, cherry
The Great QR Code Comeback
Do you remember the moment when you realized QR codes were making their triumphant comeback? I certainly do. It was at a brewery sometime in
3 Creative Ways to Market Your Small Business Beyond Ads
In today’s saturated media landscape, there’s just so much for people to read, listen to, watch, and experience. To cut through all that noise, small
Let’s Choose the Right Social Media Platform for Your Business
Love it or hate it, social media is here to stay. As of 2021, 96% of small businesses say they use social media in their
