Create Affordable, Multi-Channel Marketing Campaigns with Chronogram Media
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Home and Living Business Case Study:
Who is Williams Lumber?
Stanley Williams moved his family up from New York City and opened his first “lumber store” in the Hudson Valley in 1946. Over the past decade, they’ve earned several prestigious awards for stellar business practices and corporate philanthropy in the area.
The Challenge
Williams needed to continue to serve the professional building construction and design community while growing a loyal customer base of homeowners, do-it-yourselfers, artisans, and gift shoppers.
The Solution
Chronogram Media created a custom article that told the Williams Lumber story through the lens of Chronogram editorial. Their story was featured in print, search engine optimized for premium placement on Chronogram.com, and promoted on Chronogram social media channels with a customized and highly targeted campaign.
Additionally, Williams Lumber broadcast their message to regional homeowners through display advertising in Chronogram, Upstate House, on Chronogram.com, and on Upstater.com. The Chronogram Media audience was inspired to start new projects, relying on Williams Lumber as a trusted resource for their home improvement needs.
The Results
Chronogram Media told the story of Williams Lumber to 1.5 million annual readers and our even larger online community. We’ve worked closely with Williams Lumber for several years on an evolving, affordable, multi-channel marketing campaign that tells their remarkable story to the Hudson Valley community.
Our multi-channel approach surrounds your target Hudson Valley audience with your brand. Like we did with Williams Lumber, our marketing experts develop a customized multi-channel campaign designed to increase awareness of your company and drive more customers directly to you.
Stop worrying about marketing to consumers.
