Demystifying Marketing: Understanding ROI

Demystifying Marketing: Understanding ROI

I live in a world of metrics, and you probably do too. Mine are benchmarks like “page views” and “link clicks,” which I use to

3 Tips for Promoting an Event on a Tight Timeline

3 Tips for Promoting an Event on a Tight Timeline

It’s a hearty welcome back to summer and a hero’s return for live events—huzzah! With recent CDC guidance giving vaccinated folks the blessing to “resume

5 Hudson Valley Businesses with Awesome Instagrams

5 Hudson Valley Businesses with Awesome Instagrams

With the temps gloriously starting to rise, I’m finding myself constantly reaching for my phone, ready for an impromptu portrait session of a sleepy Catskills

3 Tips for Launching Online Direct Sales

3 Tips for Launching Online Direct Sales

In February of 2020, Kingston Bread + Bar opened its doors in Uptown Kingston. Then, less than two months later, they were forced to close

Why Personality Is So Important for Small Businesses

Why Personality Is So Important for Small Businesses

Personality is something that my dog Pasha has in spades. (That’s her above, watching TV like the too-smart-for-her-britches border collie that she is.) She mostly

Event Recap: How to Maximize Your Native Content Investment

Event Recap: How to Maximize Your Native Content Investment

On January 21, we held a virtual event for businesses called “How to Maximize Your Native Content Investment.” The session was centered on practical strategies

How Native Content Delivers Long-Term Results [Case Study]

How Native Content Delivers Long-Term Results [Case Study]

After eight years of the same advertising routine, Glenn Nystrup, owner of New Paltz-based Glenn’s Sheds, knew it was time to try something new. Nystrup,

Why Is Video Marketing So Powerful?

Why Is Video Marketing So Powerful?

If the overnight rise of TikTok has taught us anything, it’s that video content is officially king. And it’s not just viral videos, movies, and

4 Reasons Why Print Is Still an Important Part of Your Marketing Mix

4 Reasons Why Print Is Still an Important Part of Your Marketing Mix

The supposed death of print advertising has been in the making for quite a while now. Though sales of digital advertising have certainly increased over

3 Reasons Why Your Business Needs Content Marketing

3 Reasons Why Your Business Needs Content Marketing

The key to attracting the right customers is a comprehensive marketing strategy that will meet them where they are. Content marketing is an effective tool

Community Pages Can Put You On the Map

Community Pages Can Put You On the Map

How about getting your business in front of locals AND visitors? It’s time you grab your share! Trusted as a reliable source on giving locals

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