Your Chronogrammies Strategy: Owned, Earned, and Paid Media

Your Chronogrammies Strategy: Owned, Earned, and Paid Media

A New Year brings certain traditions to mind—like a fresh start, and resolutions. For Chronogram Media it means the launch of the Chronogrammies, Chronogram‘s annual

Collaborative Marketing: An opportunity for the small business economy

Collaborative Marketing: An opportunity for the small business economy

My holiday dinners, and likely yours as well, are a collaborative effort. Each person brings a dish that plays to their strengths, whether that’s turkey,

How to Get your Giveaway Right the First Time

How to Get your Giveaway Right the First Time

Have you ever entered a giveaway or a sweepstakes that has promised an enticing prize? Giveaways seem simple. You choose a good prize, share it

How to Create a Digital Footprint for Your Small Business

How to Create a Digital Footprint for Your Small Business

When was the last time you picked up your phone to research something about a business? For me, it was five minutes ago. I wanted

Demystifying Marketing: Understanding ROI

Demystifying Marketing: Understanding ROI

I live in a world of metrics, and you probably do too. Mine are benchmarks like “page views” and “link clicks,” which I use to

3 Tips for Promoting an Event on a Tight Timeline

3 Tips for Promoting an Event on a Tight Timeline

It’s a hearty welcome back to summer and a hero’s return for live events—huzzah! With recent CDC guidance giving vaccinated folks the blessing to “resume

5 Hudson Valley Businesses with Awesome Instagrams

5 Hudson Valley Businesses with Awesome Instagrams

With the temps gloriously starting to rise, I’m finding myself constantly reaching for my phone, ready for an impromptu portrait session of a sleepy Catskills

3 Tips for Launching Online Direct Sales

3 Tips for Launching Online Direct Sales

In February of 2020, Kingston Bread + Bar opened its doors in Uptown Kingston. Then, less than two months later, they were forced to close

Why Personality Is So Important for Small Businesses

Why Personality Is So Important for Small Businesses

Personality is something that my dog Pasha has in spades. (That’s her above, watching TV like the too-smart-for-her-britches border collie that she is.) She mostly

Event Recap: How to Maximize Your Native Content Investment

Event Recap: How to Maximize Your Native Content Investment

On January 21, we held a virtual event for businesses called “How to Maximize Your Native Content Investment.” The session was centered on practical strategies

How Native Content Delivers Long-Term Results [Case Study]

How Native Content Delivers Long-Term Results [Case Study]

After eight years of the same advertising routine, Glenn Nystrup, owner of New Paltz-based Glenn’s Sheds, knew it was time to try something new. Nystrup,

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