Why Event Sponsorships Work for Small Businesses

Why Event Sponsorships Work for Small Businesses

I started doing community theater when I was in the sixth grade. (This is probably unsurprising to anyone who knows me, as I’m prone to

3 Budget-Friendly Marketing Strategies for 2023

3 Budget-Friendly Marketing Strategies for 2023

Here’s something I took to heart in 2022 (AKA the year I came back from parental leave and became a full-time working mom). With so many priorities

Hudson Valley Social Media Advertising 101

Hudson Valley Social Media Advertising 101

For small businesses, social media advertising can feel like a leap.  Maybe you’re old-school and feel comfortable with tried-and-true print and radio advertisements. Or you

An Easy, Effective Post-Publication Plan for Your Sponsored Article

An Easy, Effective Post-Publication Plan for Your Sponsored Article

Most weekends this summer, you’ll have found me in my happy place—out in the greenhouse pruning and trellising our tomatoes, showering them with care and attention so they

How to Use Native Content to Drive Interest in Your Business

How to Use Native Content to Drive Interest in Your Business

As Chronogram Media’s native content editor, I spend a lot of time thinking about how native content (AKA sponsored digital and print articles) can achieve

Chronogram’s Three Rules for Great Ad Design

Chronogram’s Three Rules for Great Ad Design

Scout’s honor: When was the last time you actually looked at an ad that wasn’t your business’s? Like, really looked at one—not just registered that

4 Ways to Promote an Event on a Tight Timeline

4 Ways to Promote an Event on a Tight Timeline

Spring in the Hudson Valley feels especially triumphant this year, am I right? The air outside my house is electric with it. The tulips, cherry

The Great QR Code Comeback

The Great QR Code Comeback

Do you remember the moment when you realized QR codes were making their triumphant comeback? I certainly do. It was at a brewery sometime in

3 Creative Ways to Market Your Small Business Beyond Ads

3 Creative Ways to Market Your Small Business Beyond Ads

In today’s saturated media landscape, there’s just so much for people to read, listen to, watch, and experience. To cut through all that noise, small

How to Create a Digital Footprint for Your Small Business

How to Create a Digital Footprint for Your Small Business

When was the last time you picked up your phone to research something about a business? For me, it was five minutes ago. I wanted

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