How to Create a Digital Footprint for Your Small Business

How to Create a Digital Footprint for Your Small Business

When was the last time you picked up your phone to research something about a business? For me, it was five minutes ago. I wanted

Demystifying Marketing: Understanding ROI

Demystifying Marketing: Understanding ROI

I live in a world of metrics, and you probably do too. Mine are benchmarks like “page views” and “link clicks,” which I use to

3 Tips for Promoting an Event on a Tight Timeline

3 Tips for Promoting an Event on a Tight Timeline

It’s a hearty welcome back to summer and a hero’s return for live events—huzzah! With recent CDC guidance giving vaccinated folks the blessing to “resume

Demystifying Marketing: What the Heck Is the Sales Funnel?

Demystifying Marketing: What the Heck Is the Sales Funnel?

When it comes to marketing terminology, the “sales funnel” ranks right up there with “SEO” and “churn” for jargon that’s most likely to make your

5 Hudson Valley Businesses with Awesome Instagrams

5 Hudson Valley Businesses with Awesome Instagrams

With the temps gloriously starting to rise, I’m finding myself constantly reaching for my phone, ready for an impromptu portrait session of a sleepy Catskills

3 Tips for Launching Online Direct Sales

3 Tips for Launching Online Direct Sales

In February of 2020, Kingston Bread + Bar opened its doors in Uptown Kingston. Then, less than two months later, they were forced to close

Why Personality Is So Important for Small Businesses

Why Personality Is So Important for Small Businesses

Personality is something that my dog Pasha has in spades. (That’s her above, watching TV like the too-smart-for-her-britches border collie that she is.) She mostly

Event Recap: How to Maximize Your Native Content Investment

Event Recap: How to Maximize Your Native Content Investment

On January 21, we held a virtual event for businesses called “How to Maximize Your Native Content Investment.” The session was centered on practical strategies

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