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Hudson Valley Social Media Advertising 101
For small businesses, social media advertising can feel like a leap. Maybe you’re old-school and feel comfortable with tried-and-true print and radio advertisements. Or you
An Easy, Effective Post-Publication Plan for Your Sponsored Article
Most weekends this summer, you’ll have found me in my happy place—out in the greenhouse pruning and trellising our tomatoes, showering them with care and attention so they
How to Use Native Content to Drive Interest in Your Business
As Chronogram Media’s native content editor, I spend a lot of time thinking about how native content (AKA sponsored digital and print articles) can achieve
Chronogram’s Three Rules for Great Ad Design
Scout’s honor: When was the last time you actually looked at an ad that wasn’t your business’s? Like, really looked at one—not just registered that
4 Ways to Promote an Event on a Tight Timeline
Spring in the Hudson Valley feels especially triumphant this year, am I right? The air outside my house is electric with it. The tulips, cherry
The Great QR Code Comeback
Do you remember the moment when you realized QR codes were making their triumphant comeback? I certainly do. It was at a brewery sometime in
3 Creative Ways to Market Your Small Business Beyond Ads
In today’s saturated media landscape, there’s just so much for people to read, listen to, watch, and experience. To cut through all that noise, small
How to Create a Digital Footprint for Your Small Business
When was the last time you picked up your phone to research something about a business? For me, it was five minutes ago. I wanted
Developing Cannabis Content and Advertising Opportunities for the Hudson Valley, Catskills, and Berkshires Market [Case Study]
How do you grow good content? Like most anything you cultivate, if you nestle it in fertile soil and regularly shower it with the resources
Understanding Return on Investment for Marketing Campaigns
I live in a world of metrics, and you probably do too. Mine are benchmarks like “page views” and “link clicks,” which I use to
Demystifying Marketing: What the Heck Is the Sales Funnel?
When it comes to marketing terminology, the “sales funnel” ranks right up there with “SEO” and “churn” for jargon that’s most likely to make your
5 Hudson Valley Businesses with Awesome Instagrams
With the temps gloriously starting to rise, I’m finding myself constantly reaching for my phone, ready for an impromptu portrait session of a sleepy Catskills
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