Chronogram’s Three Rules for Great Ad Design

Chronogram’s Three Rules for Great Ad Design

Scout’s honor: When was the last time you actually looked at an ad that wasn’t your business’s? Like, really looked at one—not just registered that

4 Ways to Promote an Event on a Tight Timeline

4 Ways to Promote an Event on a Tight Timeline

Spring in the Hudson Valley feels especially triumphant this year, am I right? The air outside my house is electric with it. The tulips, cherry

The Great QR Code Comeback

The Great QR Code Comeback

Do you remember the moment when you realized QR codes were making their triumphant comeback? I certainly do. It was at a brewery sometime in

3 Creative Ways to Market Your Small Business Beyond Ads

3 Creative Ways to Market Your Small Business Beyond Ads

In today’s saturated media landscape, there’s just so much for people to read, listen to, watch, and experience. To cut through all that noise, small

Understanding Return on Investment for Marketing Campaigns

Understanding Return on Investment for Marketing Campaigns

I live in a world of metrics, and you probably do too. Mine are benchmarks like “page views” and “link clicks,” which I use to

Demystifying Marketing: What the Heck Is the Sales Funnel?

Demystifying Marketing: What the Heck Is the Sales Funnel?

When it comes to marketing terminology, the “sales funnel” ranks right up there with “SEO” and “churn” for jargon that’s most likely to make your

5 Hudson Valley Businesses with Awesome Instagrams

5 Hudson Valley Businesses with Awesome Instagrams

With the temps gloriously starting to rise, I’m finding myself constantly reaching for my phone, ready for an impromptu portrait session of a sleepy Catskills

3 Tips for Launching Online Direct Sales

3 Tips for Launching Online Direct Sales

In February of 2020, Kingston Bread + Bar opened its doors in Uptown Kingston. Then, less than two months later, they were forced to close

Why Personality Is So Important for Small Businesses

Why Personality Is So Important for Small Businesses

Personality is something that my dog Pasha has in spades. (That’s her above, watching TV like the too-smart-for-her-britches border collie that she is.) She mostly

Event Recap: How to Maximize Your Native Content Investment

Event Recap: How to Maximize Your Native Content Investment

On January 21, we held a virtual event for businesses called “How to Maximize Your Native Content Investment.” The session was centered on practical strategies

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