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3 Creative Ways to Market Your Small Business Beyond Ads
In today’s saturated media landscape, there’s just so much for people to read, listen to, watch, and experience. To cut through all that noise, small
Let’s Choose the Right Social Media Platform for Your Business
Love it or hate it, social media is here to stay. As of 2021, 96% of small businesses say they use social media in their
Your Chronogrammies Strategy: Owned, Earned, and Paid Media
A New Year brings certain traditions to mind—like a fresh start and resolutions. For Chronogram Media it means the launch of the Chronogrammies, Chronogram‘s annual
Collaborative Marketing: An opportunity for the small business economy
My holiday dinners, and likely yours as well, are a collaborative effort. Each person brings a dish that plays to their strengths, whether that’s turkey,
Developing Cannabis Content and Advertising Opportunities for the Hudson Valley, Catskills, and Berkshires Market [Case Study]
How do you grow good content? Like most anything you cultivate, if you nestle it in fertile soil and regularly shower it with the resources
Understanding Return on Investment for Marketing Campaigns
I live in a world of metrics, and you probably do too. Mine are benchmarks like “page views” and “link clicks,” which I use to
5 Hudson Valley Businesses with Awesome Instagrams
With the temps gloriously starting to rise, I’m finding myself constantly reaching for my phone, ready for an impromptu portrait session of a sleepy Catskills
3 Tips for Launching Online Direct Sales
In February of 2020, Kingston Bread + Bar opened its doors in Uptown Kingston. Then, less than two months later, they were forced to close
Why Personality Is So Important for Small Businesses
Personality is something that my dog Pasha has in spades. (That’s her above, watching TV like the too-smart-for-her-britches border collie that she is.) She mostly
Event Recap: How to Maximize Your Native Content Investment
On January 21, we held a virtual event for businesses called “How to Maximize Your Native Content Investment.” The session was centered on practical strategies
How Native Content Delivers Long-Term Results [Case Study]
After eight years of the same advertising routine, Glenn Nystrup, owner of New Paltz-based Glenn’s Sheds, knew it was time to try something new. Nystrup,
Why Is Video Marketing So Powerful?
If the overnight rise of TikTok has taught us anything, it’s that video content is officially king. And it’s not just viral videos, movies, and
