Why Is Video Marketing So Powerful?

If the overnight rise of TikTok has taught us anything, it’s that video content is officially king. And it’s not just viral videos, movies, and TV shows that people are watching. Brands have jumped on the video bandwagon too, adding video to their websites, social media channels, and participating in video advertising to help tell their stories and communicate their value. According to Hubspot, 81 percent of businesses currently use video in their marketing strategy—a 63 percent increase from 2019. 

Curious about what video content can do for you? Here are 3 reasons why video can (and should!) be a powerful part of your business’s marketing toolbox.

1. People Are Simply Watching More Video Content 

Even before the pandemic brought us closer to our devices, people in the US were already spending over six hours per day on average watching video, over 75 percent of which is on mobile. From news to social media, video content has become an important medium for anyone who wants to get their content noticed.

2. Video Is An Easy Way to Teach Customers About Your Brand

Just like with TV and movies, video marketing has the ability to reach people on an emotional level because it’s an immersive, easily digestible experience where they actually get to hear from you directly. You can tell the story of your brand or provide a behind-the-scenes look at how your product is made all in just a few short minutes.

3. Video Content Boosts Your Website SEO 

How long someone stays on your webpage is a key metric that search engines like Google use to rank websites. Because video content keeps people on webpages longer, search engines treat it as high-value content. Adding video to your site makes it 53 times more likely that you’ll show up higher on Google search results. Our own social media video announcing the winners of the 2020 Chronogrammies had over eight times the number of shares as a regular post!

Want to dive even deeper? Check out Hubspot’s complete report on the state of video marketing in 2020.


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